Isn't it "affect"?
How ironic..
ef·fect /ɪˈfɛkt/ Pronunciation Key - Show Spelled Pronunciation[i-fekt] Pronunciation Key - Show IPA Pronunciation
–noun 1. something that is produced by an agency or cause; result; consequence: Exposure to the sun had the effect of toughening his skin.
2. power to produce results; efficacy; force; validity; influence: His protest had no effect.
3. the state of being effective or operative; operation or execution; accomplishment or fulfillment: to bring a plan into effect.
4. a mental or emotional impression produced, as by a painting or a speech.