Well the whole thing is rather simple. Make a mechanism, so that someone could make a temporary Special event which everyone COULD or WOULD HAVE TO participate in. Of course, it might include things like :
- PvP(not necessarily on same rank) or Tournaments
- Unique, but not necessarily Elite items as prizes. Which could rise depending on the person and his part in the event.
- Permanent or temporary boosts or ex-boosts(curses, hexes , poisons etc)
- Or, donation points as a prize.
- More less-temporary effects, but far more exotic ones, like creating a village, building a statue. etc but this ones just dreaming so.;ppp
Obviously, the moderator should not influent what excatly will happen to the player (will he be successful or not in something) because they shall determine the percentage of chance to do something a bit earlier.
And , the moderator would have that event approved and checked by himself or by chosen event testers, or someone else capable of testing them.
This way, if the event proves quite realistic, and not too exotic, they could have been plugged to the game for a longer time, meaning the game would grow.
Whaddya think, Neji?